12 Jun What No One Tells You About Building Your Personal Brand.
I remember sitting in a conference room for a work function and listening to a senior partner talk about personal branding.
She hit all the main points:
You need a 30 second elevator pitch!
Be authentic in your interactions!
Build a personal connection with your clients!
You need to differentiate yourself from the others to succeed in your career!
It meant nothing to me.
I understood everything and I agreed with everything she said, but I didn’t know how to take that advice and turn it into something more action-able.
I’m going to let you in on a secret that not many people will ever tell you:
Your personal brand doesn’t matter until someone goes out of their way and endorses you for it.
I joined a mid-size company where my title was a “Senior Consultant”. Although that was my title, I assisted with other IT functions in the office just because I knew how.
A Director in my office invited me to a networking event and he introduced me to everyone in the group as the company’s “Director of IT”.
I corrected him because that wasn’t my title. I didn’t like representing myself as something that I wasn’t. After I while I gave up, because he would still introduce me as the Director of IT no matter how many times I corrected him.
A few months later, a position opened up for Director of IT. This same Director recommended me for the job even though I have never held a “Director of IT” position before and didn’t even have any relevant job experience for this position, especially for a company of this size.
I was offered the job for Director of IT.
I took it.
If it were never for him, I would have never been offered this job or even thought of myself as remotely qualified for the position.
So my advice for you is while you build your personal brand: Convince one other person first, and then you can convince yourself.
PS: Read the only resignation letter template you’ll ever need.